Iowa Athletics introduces Brava Roof Tile as first official jersey patch partner
By hawkeyesports.com
IOWA CITY, Iowa — The University of Iowa Athletics Department and Hawkeye men’s basketball have announced Brava Roof Tile as the program’s first official jersey patch partner, marking a new milestone for the program. Brava’s brand logo will be featured on the team’s competition jerseys, providing prominent visibility throughout the season while connecting the company with Iowa’s passionate fanbase.
Iowa will debut the patch during its matchup against Virginia Tech on Tuesday at the Tyson Events Center in Sioux City, Iowa.
“We are incredibly grateful to Brava for its commitment to Iowa Athletics and Iowa men’s basketball through this landmark partnership,” said Beth Goetz, Henry B. and Patricia B. Tippie Director of Athletics Chair. “Andy Ahrens and Adam Brantman exemplify what it means to be loyal Hawkeyes. They have built an outstanding Iowa-based company that has become a national leader in its industry, while maintaining a deep commitment to giving back to the communities they serve and supporting the University of Iowa. Their investment in our men’s basketball program creates meaningful opportunities for our student-athletes and helps position the Hawkeyes for continued success. We are proud to have Brava’s name represented on our jerseys and look forward to building on this relationship for years to come.”
In addition to jersey patch placement, the partnership will include student-athlete influencer marketing opportunities featuring Iowa men’s basketball players, allowing Brava to extend its reach through authentic, player-driven content. Together, these assets provide Brava with an opportunity to build meaningful connections with Iowa fans while increasing brand awareness.
“Becoming the first jersey patch partner for Iowa men’s basketball is a proud milestone for our entire team and a reflection of what we’ve built together at Brava,” said Adam Brantman, CEO of Brava. “This partnership brings our brand to a national stage alongside the Hawkeyes while celebrating our Iowa roots. We’re excited to support the student-athletes and share this milestone with our team and Hawkeye fans everywhere.”
Founded in 2008 in Washington, Iowa, Brava has grown into one of the nation’s leading manufacturers of premium synthetic roofing products. From its headquarters and manufacturing operations in eastern Iowa, the company produces high-performance roofing solutions that authentically replicate the appearance of natural cedar shake, slate, and Spanish barrel tile while delivering superior durability, weather resistance, and long-term value.
Brava’s products are installed on residential, commercial, and historic properties across all 50 states and throughout North America, making the company a trusted choice for architects, contractors, and property owners seeking the beauty of traditional roofing materials without the maintenance challenges. With more than 600 employees, Brava is a significant Iowa-based employer and a strong example of the state’s growing advanced manufacturing sector.
The company’s commitment to innovation, quality craftsmanship, and environmentally responsible manufacturing has helped fuel its national growth, earning a reputation for producing sustainable roofing systems that withstand harsh climates while enhancing curb appeal.
The Hawkeyes’ 2026-27 schedule provides extensive exposure across the state of Iowa, featuring three neutral-site games against Power Conference opponents and a total of 21 games played within the state. In addition, Iowa will compete in 10 Big Ten Conference road matchups, including nationally televised contests on FOX, ESPN, and Peacock. This combination of statewide visibility and national broadcast exposure will provide Brava with strong regional visibility and significant reach among college basketball audiences nationwide.
“Brava is a homegrown company with deep Iowa roots, making it a natural fit for Hawkeyes men’s basketball,” said Deana Barnes, Executive Vice President, Sports Properties, Learfield. “Iowa fans are everywhere across the country, and so are Brava’s roofing customers. The jersey patch sponsorship puts the Brava brand in front of a passionate regional and national audience every time the Hawkeyes take the court.”
The partnership was secured by Learfield’s Hawkeye Sports Properties, the exclusive revenue generation partner of Iowa Athletics responsible for managing the department’s corporate sponsorship agreements.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.